Getting clients
- New work comes from referrals and word of mouth, so you can’t see what next month looks like
- Some months are great, some are quiet, and you don’t know which one is coming next
- Every new proposal to a potential client is custom work
Technical help for small businesses that don’t need to hire someone full-time
Your business likely doesn’t need a CTO, an engineering team, or another expensive software subscription.
You probably just need someone technical who can understand how your business works, spot what could work better, and actually build the systems to make it happen.
I work with small businesses and solopreneurs on a part-time basis to automate repetitive work, connect tools, build useful software, and figure out where technology can make the business run better.
You don’t need to know what the solution is
You probably already know where the problems are.
- It’s the spreadsheet everyone is afraid to touch.
- The report you rebuild every Friday.
- The customer information you copy between three different systems.
- The follow-up you keep forgetting to send.
- The process that works perfectly until the one person who knows how to do it goes on vacation.
You don’t need to know whether the answer is an automation, a new piece of software, a better process, AI, or simply using the tools you already pay for properly.
That’s the part I help with.
Things that probably sound familiar
Keeping the lights on
- If you took a week off, the business would slow down or stop
- Handing off a task means explaining it from scratch every time
- Most things only happen because you remember to do them
Using your tools
- You have a lot of software, but none of them “talk” to each other, so you spend a lot of time copying and pasting from one to another
- You’re paying for software you barely use because getting it set up properly never makes it to the top of the list
- The same client information lives in three different places, and none of them is fully up to date
Handling your current clients
- Every time a client reaches out, you have to stop what you’re doing to help them
- Your clients have bought from you once, but you’re not sure how to turn them into repeat buyers
- The same questions and requests come up over and over, but there’s no system for handling them without you
Getting paid
- You spend hours each month manually processing invoices
- You know how much you made last month but aren’t sure if it was a “good” month or not
- You have to remember to follow up on unpaid invoices, and sometimes payments slip through the cracks
What I can help with
Automate repetitive work
If someone is doing the same thing over and over, there’s a good chance at least part of it can happen automatically.
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That might mean:
- Following up with new leads
- Sending reminders
- Creating invoices
- Updating client records
- Generating reports
- Moving information between systems
- Sending recurring emails
- Creating tasks when something happens
- Following up on unpaid invoices
The goal isn’t to automate everything.
It’s to stop spending human time on work a computer can handle.
Connect the tools you already use
Most small businesses don’t have a software problem.
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They have a too many pieces of software that don’t work together problem.
Your website, forms, email, CRM, calendar, accounting software, payment system, project management tool, newsletter, and spreadsheets should feel like parts of the same business.
I can connect them so information moves where it needs to go without someone constantly copying and pasting it.
Build the thing you wish existed
Sometimes there isn’t an off-the-shelf tool that quite fits how your business works.
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That doesn’t necessarily mean you need a six-month software project.
I can build practical tools around the way your business actually operates, including:
- Internal dashboards
- Client portals
- Quote and proposal tools
- Intake systems
- Simple databases
- Reporting tools
- Calculators
- Admin tools
- AI assistants
- Custom internal tools
- Lightweight web applications
If something already exists that does the job well, we’ll use it.
If it doesn’t, we can build it.
Make the business less dependent on you
A business becomes hard to grow when every process eventually leads back to the owner.
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I can help turn the things currently living in your head into systems other people, and sometimes software, can run.
That might mean improving a process, documenting it, automating parts of it, or simply making sure things happen without you having to remember them.
Figure out what is actually worth fixing
Not every problem needs software.
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Sometimes you need a new tool.
Sometimes the tools you already have can do the job.
Sometimes a process needs to change before anything should be automated.
And sometimes something is perfectly fine staying manual.
Part of having someone technical around is having someone who can tell the difference.
What this has looked like for other businesses
Every business is a little different, which is why the solution usually is too.
Here are a few examples of problems people have brought to me and what we did about them.
Making a talent agency’s job board run itself
A talent agency used a job board as one of the ways it attracted new clients and stayed connected to its market.
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The problem was that keeping it running took a huge amount of manual work.
Someone had to find new roles, copy information from different places, publish them, check whether they were still open, remove the ones that weren’t, and keep everything organized.
So I built an internal system around the process.
New roles are found and organized automatically. The system checks whether jobs are still live. Information moves where it needs to go without someone copying and pasting it all day.
The job board still does the same job for the business.
It just takes dramatically less work to keep it running.
Turning a messy Slack hiring channel into an actual hiring system
A digital community had a Slack channel where members could share job opportunities with each other.
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It worked when the community was small.
As it grew, roles disappeared up the channel, information became difficult to find, and keeping track of who was interested in what became increasingly cumbersome.
So I built a simple hiring platform specifically for the community.
Members can post and browse opportunities in one organized place, keep track of interest and applications, and still receive the notifications and updates they expect inside Slack.
Instead of forcing the community to change how it already worked, I built something around it.
Giving a new solopreneur some extra hands
One client was building a coaching business alongside a full-time job.
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Like a lot of new businesses, there was no shortage of things she could be doing.
The harder question was what she should actually focus on next while still finding the time to market the business consistently.
We set up automations to take some of the repetitive marketing work off her plate and built a custom AI assistant around her business.
She could use it to think through priorities, decide what to work on next, and get help with the day-to-day questions that come with building a business on your own.
The goal wasn’t to add more software.
It was to give one person a little more leverage.
Building the basic growth engine for a solo consultant
Another client was running her own consulting business and needed a better way to bring in new work.
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There wasn’t one giant problem to solve.
There were several smaller pieces that needed to work better.
I built a new website, connected it to the tools she already used for her newsletter and marketing, and set up systems to help automate LinkedIn outreach to potential clients.
Each piece solved a different problem.
Together, they meant less time worrying about the mechanics of finding and following up with potential clients and more time actually doing the work.
Turning an Airbnb listing into a way to actively find guests
One client managed an Airbnb alongside their regular jobs.
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Like most hosts, they had the Airbnb listing itself.
But that meant almost all of their demand depended on someone going to Airbnb, searching for a place to stay, and finding them.
They originally came to me wanting a website.
But a website by itself wasn’t really the opportunity.
The bigger question was:
How could they create their own way of attracting potential guests instead of relying entirely on Airbnb?
So we started building a broader marketing system around the property.
That included a custom website designed to show up in both traditional and AI-powered search, useful local guides that give travelers a reason to discover the site, and connections to the rest of their marketing.
From there, we can add things like automated social content, advertising, and other ways of bringing potential guests directly to the property.
The original request was a website.
What they actually needed was another way to create demand.
A technical partner for your business
There’s an awkward stage a lot of small businesses eventually reach.
You’re too sophisticated to keep doing everything manually, but nowhere near the point where hiring a full-time engineer or technology leader makes sense.
Hiring an agency can turn a small problem into a large project.
Hiring a different freelancer every time means explaining your business from scratch over and over.
Doing it yourself usually means the problem stays on the list for another six months.
This is meant to sit in the middle.
I work with your business over time, learn how it operates, understand the tools you use, and become someone you can go to when something could work better.
- Sometimes that means building something.
- Sometimes it means automating something.
- Sometimes it means fixing what you already have.
- Sometimes it means helping you think through a business problem.
- And sometimes it means telling you that you don’t need to build anything at all.
You get ongoing technical capability without adding another full-time employee.
Sometimes the thing you ask for isn’t the whole problem
You might come to me because you need a website.
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Or because one process is taking too long.
Or because you want to start using AI somewhere in the business.
I can absolutely help with that.
But part of having someone who understands both business and technology is being able to look one step beyond the initial request.
- Maybe you need the website, but you also need a way to actually get people to it.
- Maybe you want to automate a process, but there’s a better way to redesign the process first.
- Maybe you’re focused on finding new customers while there’s an easy opportunity to get more business from the customers you already have.
- Maybe you’re paying for three tools when one would do.
- Maybe there’s something you could be doing that you simply didn’t know was possible.
That’s part of what I’m here for too.
I learn how the business works, understand what you’re trying to accomplish, and help you think through what would actually make a difference.
Then, when there’s something worth doing, I can build it too.
Someone to think through the business with
You know your business better than I ever will.
But sometimes it helps to have someone outside of it asking questions like:
- Why are you doing this manually?
- What happens after someone becomes a customer?
- What happens to the people who don’t buy the first time?
- Could this become another source of revenue?
- Why does this information live in three places?
- Is there a simpler way to do this?
- Could AI handle part of this now?
- Are we solving the right problem in the first place?
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My job isn’t just to wait for a list of technical tasks.
It’s to understand what you’re trying to do, bring another perspective to the business, and help spot opportunities you may not have considered.
And unlike a traditional advisor who leaves you with a deck of recommendations, I can help turn those ideas into something that actually works.
How it works
We look at how the business actually works
We start with the problems, not the technology.
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- What takes too long?
- What gets forgotten?
- What requires you personally?
- Where are clients getting stuck?
- Where are people copying information around?
- Where might you be leaving money or opportunities on the table?
- What do you wish worked differently?
From there, we figure out what is actually worth improving.
We fix things one at a time
Some fixes might be simple.
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Others might involve connecting several systems, redesigning a process, or building something specifically for your business.
We prioritize the things that will make the biggest difference and work through them without turning everything into a giant transformation project.
I stick around
The biggest advantage isn’t just getting one thing built.
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It’s not having to start from zero the next time.
Over time, I learn how your business works, which systems you use, what has already been tried, and what matters to you.
So the next problem becomes much easier to solve.
What working together is like
You don’t need to be technical
Explain the problem the way you would explain it to someone on your team.
You don’t need to know which API, database, automation platform, or AI model should be involved.
You don’t need a giant project plan
A lot of useful improvements start with something as simple as:
“This is annoying. Can we make it better?”
We can use what you already have
The first answer isn’t automatically “buy another tool.”
Whenever possible, I’ll work with the software you already use and simplify what’s there.
Small things are worth fixing
Not every project needs to transform the company.
Saving fifteen minutes on something that happens twenty times a week matters.
You have someone to ask
Sometimes the value is simply being able to ask:
“Is there a better way to do this?”
and having someone who knows your business help figure it out.
The goal isn’t more technology
It’s a business that works better.
Less
- Less copying and pasting.
- Less remembering.
- Less hunting for information.
- Less stopping what you’re doing to deal with something that should already have a system.
- Less paying people to do work software could handle.
More
- More visibility into what’s happening.
- More consistency.
- More time for customers.
- More time for the work that actually requires you.
Technology is just how we get there.
What does it cost?
There isn’t one standard package because every business needs something a little different.
But the model is designed to be more accessible than the traditional alternatives.
It should cost less than hiring someone full time and less than bringing in a traditional agency every time you need something built.
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One reason I can do that is how I build.
I use AI throughout the development process to move faster, build more efficiently, and spend less time on work that traditionally made custom software and automation expensive.
That means you can get the benefit of custom technical work without needing a traditional engineering budget.
For most clients, we agree on a monthly retainer based on how much ongoing help the business actually needs.
That gives you someone who already understands your business when something needs to be built, changed, fixed, improved, or thought through, without turning every new request into another project and another proposal.
We’ll figure out what makes sense when we talk.
Built for small businesses
This works best when there are real customers, real processes, and real things in the business that could work better.
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That might be a small team.
It might be two people.
It might be one person running the entire business.
You don’t need an internal technology department.
And you definitely don’t need to consider yourself a “tech company.”
You just need enough going on that doing everything manually is starting to get in the way.
You don’t have to depend on me forever
Some clients want someone technical they can keep around.
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Others want to become more self-sufficient over time.
Both are fine.
If you’re interested in learning how to build, automate, or manage more of this yourself, I can teach you as we go.
I can show you how the systems work, help you understand the tools we’re using, and give you the confidence to make changes on your own.
And if you’d rather never touch any of it, that’s fine too.
The goal is to give your business the kind of technical support that makes sense for you, not to make you dependent on me.
Business problems first. Technology second.
My background sits at the intersection of business, technology, data, and operations.
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I’ve worked inside large technology companies, built systems for small businesses and solopreneurs, and I’m currently completing my MBA at Columbia Business School.
That mix matters because this work isn’t just about knowing how to build software.
It’s understanding why you’re building it, how it fits into the rest of the business, what it might unlock, and whether there’s a better way to solve the problem altogether.
What I’m particularly good at is looking at something messy, manual, or disconnected and turning it into a system that makes more sense.
Frequently asked questions
You probably already know the first thing we should look at
There’s probably something in your business right now that everyone agrees is annoying, inefficient, confusing, expensive, or held together with duct tape.
Start there.
You don’t need to know how to fix it.
You don’t need to know which technology to use.
You don’t even need to know exactly what you need.
Just show me how it works today.