What if I know something is wrong but not what I need?

That’s normal. Start with what is taking too much time, breaking too often, getting forgotten, costing too much, or frustrating you. We can work backward from there.

Can you work with the tools I already use?

Usually. The first goal is to make the tools you already have work better together. If something genuinely needs to be replaced, I’ll explain why before suggesting another subscription.

Do you build custom software as well as automations?

Yes. If an existing tool can solve the problem well, we’ll use it. If your business needs something more specific, I can build lightweight custom software around the way you actually work.

Is this IT support or a typical freelancer relationship?

It’s neither. This is technical support for how the business operates: its software, workflows, automations, systems, data, AI, and internal tools. The point is to have someone who gets to know the business over time instead of repeatedly hiring someone for isolated projects.

Who owns the work, and what happens when something needs maintenance?

You own the work. While I’m supporting the business, I’m around to fix, adjust, and maintain what we put in place. If we stop working together, I’ll make sure you understand what’s there and how to manage it.

Technical help for small businesses that don’t need to hire someone full-time

Your business likely doesn’t need a CTO, an engineering team, or another expensive software subscription. You probably just need someone technical who can understand how your business works, spot what could work better, and actually build the systems to make it happen.

I work with small businesses and solopreneurs on a part-time basis to automate repetitive work, connect tools, build useful software, and figure out where technology can make the business run better.

See if we’re a good fit

Things that probably sound familiar

You probably already know where the problems are. It’s the spreadsheet everyone is afraid to touch, the report you rebuild every Friday, or the process that only works because one person remembers how to do it.

You don’t need to know whether the answer is an automation, a new piece of software, a better process, AI, or simply using the tools you already pay for properly. That’s the part I help with.

Getting clients

New work comes from referrals and word of mouth, so you can’t see what next month looks like. Every new proposal is custom work.

Keeping the lights on

If you took a week off, the business would slow down or stop. Most things only happen because you remember to do them.

Using your tools

Your tools don’t talk to each other, so you copy and paste the same client information between systems that are never fully up to date.

Handling clients

The same questions and requests come up over and over, but there’s no system for handling them without stopping what you’re doing.

Getting paid

You spend hours processing invoices and have to remember to follow up when payments slip through the cracks.

What I can help with

Automate repetitive work

Stop spending human time on reminders, invoices, reports, follow-ups, and other work a computer can handle.

Connect the tools you already use

Make your website, forms, email, CRM, calendar, accounting software, payments, and spreadsheets feel like parts of the same business.

Build the thing you wish existed

Create a practical internal tool, dashboard, portal, calculator, AI assistant, or lightweight application around the way your business actually works.

Make the business less dependent on you

Turn the things currently living in your head into processes other people, and sometimes software, can run.

Figure out what is actually worth fixing

Tell the difference between a problem that needs software, a better process, the tools you already have, or nothing new at all.

What this has looked like

Every business is a little different, which is why the solution usually is too.

Talent agency

Problem: A talent agency used a job board to attract new clients and stay connected to its market, but finding, publishing, checking, and removing roles took a huge amount of manual work.
Response: I built an internal system that finds and organizes new roles, checks whether jobs are still live, and moves information where it needs to go.
Result: The job board still does the same job for the business. It just takes dramatically less work to keep it running.

Digital community

Problem: A growing community shared jobs in Slack, where roles disappeared up the channel and keeping track of interest became increasingly cumbersome.
Response: I built a simple hiring platform where members can post and browse opportunities, track interest and applications, and still receive the updates they expect inside Slack.
Result: Instead of forcing the community to change how it already worked, I built something around it.

Vacation rental

Problem: Two hosts managed an Airbnb alongside their regular jobs, but almost all demand depended on travelers searching for them on Airbnb. They originally came to me wanting a website.
Response: We built a broader marketing system with a custom site designed for traditional and AI-powered search, useful local guides, and connections to the rest of their marketing.
Result: The opportunity was not just a website. It was another way to attract potential guests instead of relying entirely on Airbnb.

A technical partner for your business

There’s an awkward stage a lot of small businesses eventually reach. You’re too sophisticated to keep doing everything manually, but nowhere near the point where hiring a full-time engineer or technology leader makes sense.

Hiring an agency can turn a small problem into a large project. Hiring a different freelancer every time means explaining your business from scratch over and over. Doing it yourself usually means the problem stays on the list for another six months. This sits in the middle: ongoing technical capability without adding another full-time employee.

Step 1
See how the business actually works
We start with the problems, not the technology. What takes too long? What gets forgotten? Where are clients getting stuck? What still requires you personally? Then we decide what is actually worth improving.
Step 2
Fix things one at a time
Sometimes that means building something, automating something, fixing what you already have, or redesigning a process first. We prioritize what will make the biggest difference without turning it into a giant transformation project.
Step 3
Stick around as the business changes
The biggest advantage is not starting from zero the next time. I learn how your business works, which systems you use, what has already been tried, and what matters to you, so the next problem is easier to solve.

Practical details

This is ongoing, part-time technical support for a business with real customers, recurring processes, and things that could work better.

Who it is for: It might be a small team, two people, or one person running the entire business. You do not need an internal technology department or consider yourself a tech company.
How the engagement works: For most clients, we agree on a monthly retainer based on how much ongoing help the business needs. You have someone who already understands the business when something needs to be built, changed, fixed, or thought through.
What it costs: The model is designed to cost less than hiring someone full time and less than bringing in a traditional agency every time you need something built. We’ll figure out what makes sense when we talk.
Who owns the work: Your business owns the accounts, software, data, and systems we create. The setup should remain usable without me, whether I teach you how it works or continue managing it.
Why this mix works: I help you decide what’s worth fixing, not just how to build it. That might mean connecting your existing tools, changing a process, or building something new. My work combines business judgment with the technical ability to put those decisions into practice.

Frequently asked questions

You probably already know the first thing we should look at

There’s probably something in your business right now that everyone agrees is annoying, inefficient, confusing, expensive, or held together with duct tape. Start there. You don’t need to know how to fix it or which technology to use. Just show me how it works today.

Let’s look at it